EAST COAST GENERAL

East Coast General was born from a passion for merging art with everyday life, founded in 2019 by a collective of artisans and visionaries. With roots in traditional leather craftsmanship, the brand has cultivated a unique aesthetic that attracts creatives and travellers alike. Each piece—ranging from apparel to homewares—celebrates functional beauty designed to mature with age. Committed to sustainability, East Coast General fosters responsible partnerships and supports a circular economy. Its in-house collection, proudly made in Australia, is a testament to the belief that beautiful design should be functional and cherished, embodying the vintage of the future.